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IT & Internet

Adeptra Auto-resolution on the right track

By CreditMan Monday, September 28, 2009

Secures its place on Sunday Times Microsoft Tech Track 100 for fourth consecutive year

NORWALK, CT, USA and READING, UK September 28, 2009 Adeptra, the recognised leader in automated customer communications to companies engaged in consumer credit and risk management, today announced that it features in the highly acclaimed Sunday Times Microsoft Tech Track 100 for the fourth consecutive year. Part of the annual Fast Track series, the Tech Track league tables rank Britains fastest-growing private technology companies, based on sales growth. The full list can be found at

Adeptra provides intelligent automation of customer communications. Its automated contact and resolution services are harnessed by leading financial institutions for fraud, collections and marketing, to transform their ability to perform time-sensitive and vital communications with thousands of customers, every single day.

Lou Venezia, CEO of Adeptra, said: This is Adeptras fourth consecutive, and fifth in total, appearance in the highly influential league table. He continued: We are especially pleased to have made the grade once again as it gets tougher to make the list every year; the larger an organisation gets, the more difficult it is to achieve significant double digit revenue growth. Adeptras sales have grown 40% per year from 4.5m in 2005 to 12.3m in 2008.

Adeptra has continually invested in its technology, operations and service structure to achieve its enviable position in the Auto-resolution industry. In order to continue to deliver the high standards of service that Adeptras customers demand, and maintain the growth needed to increasingly invest in its offerings, the last year saw a number of organisational changes, strategic hires and the sustained development of Adeptra Portfolio Management (APM). 2008 also saw Adeptras expansion into Asia Pacific and the provision of 24/7 service from three global hubs: Reading (UK), Norwalk (US) and Sydney (Australia).

Providing greater peace of mind for its clients and their customers, Adeptra has achieved compliance with the Payment Card Industry Data Security Standard (PCI DSS) and ISO27001, the international information security standard. Adeptra was the first organisation to be accredited to the highest data protection standards mandated by the Payment Card Industry. With a Software as a Service business model, Adeptras customers include 9 of the top 10 UK card issuers, 8 of North America's top 10 financial institutions, and 3 of the top 4 Australian banks.


About Adeptra
Adeptra is the global market leader in Auto-resolution: technology that automates key call centre interactions to reduce their cost and dramatically increase performance. Applications are fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.

Distinct from less sophisticated auto-dialler systems, Adeptra combines recorded dialogue with state of the art natural language to reach out to individual customers and personally engage with them about important, time-sensitive issues. Adeptra is able to make thousands of customer contacts simultaneously and achieves higher levels of portfolio penetration and produces significantly better results than human agents alone. The resolutions it secures are delivered into clients computer systems for reporting and analysis.

Among its many customers, Adeptra is used by the majority of the Top 50 global financial institutions across EMEA, N America and APAC. It occupies a premium position in the market by continually reinvesting in its technology, operations and service structure. Adeptra was the first to be accredited to the highest data protection standards mandated by the payment card industry (PCI DSS) and, uniquely has achieved this is both the US and Europe.

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