News Article

IT & Internet

Adeptra reflects on successes of 2010

By CreditMan Tuesday, January 25, 2011

READING, UK - January 21, 2011 - Adeptra, the recognised leader in automated contact and resolution services, has announced a summary of 2010 successes as it prepares for a strong 2011 during which it expects to see a continuing increase in demand for its multichannel consumer communication solutions in Europe, Middle East and Africa (EMEA), North America and Asia Pacific.

During 2010, Adeptra worked with more than 60 multi-national customer-driven businesses across the globe, including financial institutions, utility providers, insurance companies and retailers to deliver relevant communications to consumers in real-time and across multiple channels. This fuelled the company's global growth with projects completed for new and existing clients in its established North America and EMEA territories, as well as a dramatic increase in activity in the Asia Pacific region which led to the opening of Adeptra's new Singapore office. This pace is set to continue, for example, by Q2 2011 Adeptra expects to have a customer presence in a dozen Asian countries.

This commitment to a global customer base is reflected by the increased language base of Adeptra's product set. In 2010, Adeptra launched seven new language versions including Chinese, Japanese, and Taiwanese Mandarin, bringing the total language and dialects to 20. These new language versions have been complemented by increased localised services and support.

Throughout 2010, Adeptra stayed ahead of the increasing sophistication of customer communications, and the higher expectations of consumers for real-time intelligent communications with the launch and new deployments of its Decision Engine technology. Adeptra Decision Engine provides analysis before communication occurs and determines through the analysis of disparate consumer-related data sets across the organisation whether a communication is required, and in which case what type of communication it is and how it should be handled.

Adeptra Decision Engine builds on the company's continued technical leadership and investment, alongside technical solutions such as Adeptra Analytics, a market-first analytics platform that enables financial organisations to build smarter consumer credit and risk management strategies.

Adeptra continues to engage with its customer base across each of its operating regions. In April, the company played host to its U.S. Advisory Forum at the corporate headquarters in Norwalk, CT. While London played host to Adeptra's EMEA Advisory Forum in November, providing customers from the U.K. and the mainland Europe with the opportunity to share best practices and exchange ideas. Adeptra customer summits are scheduled in Hong Kong and Singapore during Q1 2011, and the next annual U.S. Customer Advisory Forum will be held in Q2 2011.

To parallel its increasing global footprint, Adeptra also extended its engagement with partner organisations in 2010. This included an enhanced partnership with Experian and the integration of Experian's MetroNet product with Adeptra Portfolio Manager (APM) to provide added phone number verification within Adeptra's real-time engine. Adeptra saw further traction in its relationship with FICO as the firms continued to combine efforts with mutual clients to bring leading edge customer contact solutions to the marketplace

The company continued its momentum with recruitment and appointments across Europe, North America and Asia. A new senior product team appointment saw Bill Brown join in the new role of director of Worldwide Product Marketing. Brown's experience in risk management and technology development reinforces Adeptra's commitment to relevant and sophisticated solutions that enhance consumer contact strategies across the consumer lifecycle.

Adeptra's achievements and growth throughout the year did not go unnoticed, with endorsements and awards in both the U.S. and U.K. The London-based Sunday Times newspaper recognised Adeptra in its Microsoft Tech Track 100 for the fifth consecutive year, a ranking of private technology companies, based on business growth. Adeptra is the only company to have been listed six times by the Tech Track, and just one of four companies to be listed five years in a row. Adeptra's growth was also recognized by the Connecticut Technology Council which honoured Adeptra with a Tech Top 40 award for its consistent growth performance, the third year which Adeptra has received this recognition. Meanwhile, Adeptra's Auto-resolution played an instrumental role in Co-operative Financial Services winning the "Security/Anti-Fraud Strategy of the Year" and "Overall Winner" categories at the Financial Sector Technology awards.

Lou Venezia, CEO of Adeptra, said: "2010 was a pivotal year for Adeptra as we continued our commitment to delivering market-leading solutions in terms of sophistication, relevance and technical capabilities. We achieved these goals, bringing Decision Engine to market and to new clients across the globe, while also growing our global reach, expanding our European, North American and Asian Pacific teams across every part of our operating base. Financial institutions, collection companies, insurers, retailers, telecommunication providers and any organisation that manages large volumes of customer communication are turning to technology to handle consumer communications with relevance and efficiency, and to meet the increased expectations and demands of today's consumers. This is a trend that is set to increase, and in 2011, we expect to see the pace of adoption grow. We have structured and prepared for this growth and I look forward to working with the Adeptra team and our partners to realise all the opportunities that lie ahead of us."