News Article

Credit Management

Atradius repositions for growth in Midlands

By CreditMan Wednesday, February 10, 2016


Trade credit insurer Atradius has welcomed a new face to its Midlands Hub which has recently relocated to new premises in Edgbaston. Richard Reynolds (pictured) joins the Birmingham based team at an exciting time as it repositions and enhances its offering in the Midlands.

Atradius which has a long history in the Midlands region has moved into a new office suite in Birmingham and at the same time realigned its offering with two key appointments. The new 2,560 sq. ft. Grade A offices which are located on the first floor of 10 Harborne Road, Edgbaston, will become Atradius’ regional hub and an open house for brokers and customers.

Leading the region, Richard Reynolds has been appointed head of regional broker sales and head of commercial for the Midlands with Mary Ravenscroft taking up the role of head of distribution.

Mr Reynolds has 25 years’ experience within trade credit insurance having joined Atradius in 1991, working within both the risk services and the commercial teams before spending three years working for a broker in a business development role. He then returned to Atradius spending almost eight years as a strategic account manager, and then went on to become operational manager for the national sales team.

Richard’s new role will involve further developing Atradius’ proposition within the Midlands as the business seeks to expand and reach out to new customers.

Mary Ravenscroft is a well-known figure in the Midlands region and within the industry and has headed up the Atradius Midlands team for a number of years. Her new role fits perfectly with Mary’s experience and talent, freeing her up, in conjunction with the specialist trade credit broker community, to further develop her wide network of business channels, with a view to creating an even greater appreciation of the benefits that Atradius' wide range of credit management solutions can bring to the Midlands corporate community.

Richard Reynolds said: “The new year and new offices mark a new chapter in Atradius’ repositioning within the Midlands. Our aim is to significantly grow our presence and engage with local firms as they seek to do business both domestically and overseas. The new office is the ideal setting for us to build open transparent relationships with brokers and customers. With modern meeting spaces, easy accessibility and parking it allows us to effectively have an open door to ensure we deliver a first-class service.

“The region is performing well and there are exciting opportunities for Midlands businesses which would benefit from trade credit insurance. Many will understand that trade credit insurance acts as a buffer to protect businesses from the risks of not getting paid but we want to spread the message that Atradius is about much more; we work with customers to advise them of trading risks, how to do business in new markets and give them the information they need to make robust business decisions.”

For more information and a suite of free downloadable reports, visit the Atradius website You can also follow Atradius on Twitter @AtradiusUK