CICM holds the front page
The Chartered Institute of Credit Management (CICM) is advertising its new Chartered status in the national press.
A combination of full page and half page display advertisements have been appearing in the Evening Standard, the Metro and a range of business-to-business and trade media over the past few weeks to celebrate its Royal credentials.
Peter Collinson, Director of Business Development of the CICM, said that they did not want the moment to pass without a formal announcement to the wider business community: “The CICM is now even more the recognised standard in credit management,” he says, “and we felt it was important to see that the message was out there.
“The advertising is one of series of communications activities involving the printed and online press and other digital and social media to highlight the benefits of networking with Europe’s largest professional credit community,” he concludes.