Equifax Sponsors 'Busby' Routemaster Bus for 'Year of the Bus' Sculpture Trail
Leading consumer insights expert, Equifax, is sponsoring ‘Busby’, one of 60 Routemaster bus sculptures that have been placed around London to mark the ‘Year of the Bus’. The sponsorship forms part of a wider commitment by the Equifax London office to raise money for children’s charity, Kids Company, which has also been selected to benefit from funds raised from the auction of the bus sculptures.
‘Busby’ is part of the collection of 60 bus sculptures organised by Transport for London and Wild In Art and placed across London on four walking trails. Each bus has been personalised by a well-known or aspiring artist, with the aim of showcasing the vital role that London’s buses play in the life and economy of the city.
The ‘Busby’ bus sculpture, designed by up and coming artist, Oliver Dean, can be found by the London Transport Museum in Covent Garden. The artwork is inspired by the iconic London Beefeater, the ceremonial guardian of the Tower of London.
Neil Munroe, Head of External Affairs at Equifax said: “The London office of Equifax is aiming to raise as much money as we can for Kids Company and we are delighted to be sponsoring ‘Busby’ as part of our activities. As well as getting involved in the ‘Year of the Bus’ including running a photo competition for employees linked to the bus/sculpture trail, our staff are raising funds for Kids Company through other events.”
The ‘Year of the Bus’ Routemaster sculptures are on display around London until 8th December 2014. In January 2015 they will be auctioned to raise funds for Kids Company, Transaid and the London Transport Museum.