News Article


Equifax urges consumers to be ‘identity-savvy’ as CIFAS reports 27% increase in identity fraud in Quarter 1 2015

By CreditMan Wednesday, May 27, 2015

As CIFAS, the UK’s fraud prevention service reports a 27% increase in identity fraud in the first quarter of 2015, credit information provider, Equifax, believes this highlights a continued lack of consumer underststanding about how easy it is for fraudsters to get hold of the information they need. “Despite many organisations repeatedly warning consumers about the importance of being careful with how they use and share their personal data, it seems that some still make it pretty easy for the fraudsters”, said Lisa Hardstaff, Equifax credit information expert.

“The new data from CIFAS reported that over 80% of all identity fraud in the first three months of this year was attempted or perpetrated online, and our own research conducted last year highlighted how the internet is providing the perfect hunting ground for the fraudsters. Over 70% of people responding to our research said they answer surveys or enter competitions in the street or online that require personal information such as date of birth; just under a quarter said they display both their date and place of birth on social media sites. And over a third (35%) said they couldn’t remember the last time they updated their privacy settings on social media. All of these actions leave a huge opportunity for savvy fraudsters.

“Despite sustained campaigns by government, consumer bodies and other organisations, it appears that some consumers continue to be reckless with their personal information, perhaps not realising just how little fraudsters need to take control of their accounts, or to apply for credit and make purchases using their details. Just a few personal details could give fraudsters the keys to an individual’s identity, without their knowledge.”

Equifax is reminding consumers about the importance of understanding the value of their personal information and urging them to take precautions against ID fraud. One way for them to keep on track is to regularly monitor their credit report for any changes to accounts and to help protect their personal information. Equifax WebDetect, the 24/7 ID monitoring solution, helps keep consumers one step ahead of fraudsters by alerting them to potential unauthorised trading of their personal information. WebDetect is free for customers purchasing a subscription to their Equifax Credit Report or Credit Score.

“We always urge consumers to treat their personal data as carefully as they would cash. Fraudsters need only a few pieces of information to begin fraudulent activity, so it’s crucial to be vigilant – and that includes keeping an eye on credit information for any changes or unauthorised account openings.”

The Equifax Credit Report is accessible for 30 days free simply by logging onto If customers do not cancel before the end of the 30 Day Free Trial, the service will continue at £9.95 per month, giving them unlimited online access to their credit information and weekly alerts on any changes to their credit file. It also includes an online dispute facility to help them correct any errors on their credit file simply and quickly.