Hello Soda, the smart data and analytics start-up taking the industry by storm has launched a new multilingual feature meaning its product can support most languages around the world and offer multinationals the ability to verify ID, stop fraud and assess risk in multiple regions.
Hello Soda is the first UK tech company in the credit risk and ID verification space to launch the multilingual feature which will first be rolled out in South-East Asian languages including Thai, Malaysian, Vietnamese. The platform will also be available in Spanish with further European languages rolling out in 2016.
The company’s product ‘PROFILE’ helps businesses gain more insight by using the intelligence in a customer’s digital footprint across platforms such as Facebook, LinkedIn, Twitter and Instagram. This information is then blended with other third-party data sources to create reputation scores. These scores help financial services firms such as lenders make fairer decisions around affordability, pricing and terms.
Some of the largest companies in the UK are using the big data platform to verify ID in instances of thin credit files, to identify the propensity to commit fraud, to vet employees and detect insurance claimants’ trustworthiness. But with the launch of the multilingual feature, Hello Soda can now also support multinationals to verify the identities of the billions of people who have thin credit files in the South-East Asian region.
Commenting on the launch, James Blake, founder and CEO said: “This multilingual feature will help us better service demand from UK companies that operate globally and need to verify ID, stop fraud and assess risk. In South-East Asia fraud and thin credit files are rife and cause huge problems for Telco’s and financial services firms, but now our software can support multinational’s with all of these challenges in a one-stop-shop solution.”
Hello Soda, which is only three years old, has been making waves in the FinTech industry with clients across multiple continents including the USA, Eastern Europe, India, and Australia. The firm, which is headquartered in Manchester and has already grown to 22 staff also recently opened a US office in New York, to target growth in the US market.
Hello Soda was founded in 2013 by CallCredit trio, CEO James Blake, commercial director, Will Ellis and operations and client services director, Ben Allott.